Writers who promote their own work…

There was a question about writers promoting their own work (I suppose it relates to anyone selling anything): if you can’t directly measure the results, you are shooting arrows blindfolded, in a dark room. Your first goal is to find some specific way to measure effectiveness and efficiency in your marketing. And since your goal is selling books, there has to be a direct, measurable result that puts money directly into your pocket. For instance: selling ebooks off your website, offering people a discount if they go to a specific link or page in the next 24-48 hours. THAT can be measured. And can be an effective and efficient use of your time and cash. “In God we trust, all others bring data.”–Wiliam Edwards Deming ‪#‎NOBSsm‬

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